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About

BEAUTY FOR YOUR MIND, BODY AND SEOUL

Inspired by my Korean mother and cultural heritage, I developed Seoulfull Skin Food with the purpose of creating high-efficacy nourishment for the skin made from beautifying organic and natural ingredients found in nature. My obsession stemmed from when I was a kid -- my sister and I would rub watermelon rind on our faces, while watching Dynasty with our mom.

As someone who has suffered from a variety of auto-immune issues since I was 16 years old, I have tried every high end and drugstore product on the market. I have always been on the search for clean and high performing skincare that would leave with me a glow, rather than the inevitable irritation and redness I was enduring.

My mission with Seoulfull is to democratize high-end skincare to the mass. I focus my costs on high end ingredients while reducing needless mark-up, by leaving out the middle men and keeping marketing and packaging costs low.

From the bottom of my heart, I thank you for your business and support.

Elaine Sir

Founder of Seoulfull